I have a love/hate relationship with MARKETING. A reoccurring tug-of-war in my head and heart. I want others to read the relief-producing messages in my books, move past their status-quo to know God more and live as the person they were designed to be.
But I regularly begrudge the time, energy, and focus it takes to market/promote/publicize. I’d rather be creating, studying scripture, researching, coaching and well, writing.
Yet I’ve promised my publishers, agent and myself that I’ll market so I do—and will continue. It can be fun. But I don’t like that it takes such a huge % of my time. Sometimes it works, books sell and the word gets out. I do love it when people read and partner with God for transformation. Thus the love/hate relationship.
I’m often overwhelmed by all the marketing possibilities, with the myriads of how-to books/workshops/blogs/conferences/advice. None of us can do it all. So here are 10 specific marketing methods that have worked—at times—for me:
THEN last week I read the prayer of Jabez again. “Oh, that you would bless me and expand my territory.” (1 Chronicles 4:9-10) The first time I saw Jabez’ story was when I wrote study notes for 5 O.T. books in the Women of Faith Study Bible. God urged me to pray the prayer, even before Bruce Wilkinson’s book hit the bookshelves. Four weeks later a Christian relief and development organization asked me to travel alone to Kyrgyzstan to work on enlarging their work there. What? Yet since I’d been praying for expansion, I didn’t doubt God’s leading and agreed to go.
Reading the Jabez story again, I had an aha. God saw my marketing resistance/angst. And He gave me a new name for it: EXPANSION. I’m going to change my to-do list categories to expanding instead of marketing. It’s already lessening my inner tug-of-war.
I’m curious: Do you ever experience a similar marketing tug-of-war? What helps you?
Joan C. Webb
Writing, teaching, coaching to empower and set free.